Laguna Car Wash

Laguna is a self-service car wash in Leskovac, built around five washing bays and a distinctive hexagonal architecture. The brief was to build a complete visual identity from the ground up - one that ties the brand to the physical space, holds up on large-format signage at night, and stays consistent from the building itself all the way to social media.

The five washing bays directly inspired a five-hexagon concept at the heart of the identity. The hexagon was chosen because it mirrors the geometry of the building - hexagonal forms dominate the exterior architecture - and the logo turns that structure into a clean, memorable mark that connects the brand name, the space, and the service into one cohesive visual language.

The result is a single hexagonal system that carries across the entire facility - from the illuminated exterior signage that reads clearly day and night, through the branded washing bays and instructional panels, to loyalty cards and social media. One visual logic, applied consistently at every scale, gives a small local business a confident, unified presence that stands out in its environment.