Google/Meta Paid Ads

A selection from the 100+ paid social ads I designed for www.magicbeauty.rs, one of Serbia’s leading online cosmetics stores. The store runs a steady stream of offers - seasonal sales, discount codes, free-shipping weekends, new brand launches and mystery boxes - and every one of them needs an ad that stops the scroll and is understood in a second.

The ads work on two tracks. Promo ads carry one clear offer: a big number, a code, a deadline. Product ads sell the benefit - what it does, what it solves, how to use it. Across 20+ brands, from Hada Labo Tokyo and Clarins to NEQI and b.tan, every ad had to stay true to the brand and still read as MagicBeauty.

What you see here is only part of the job. Every campaign went out as a complete ad set: one idea adapted to each placement it ran on - Meta feed and Stories, Google display, Viber and the newsletter - in every size and aspect ratio those placements need. The square is the one format every campaign shares, so it is the one shown here.