Packaging & Label · 04 / 07
Daybloom Sugar Scrub
A concept brand of sugar scrubs - three variants, told apart by the colour that shows through the label.
Task & concept
Daybloom is a self-initiated concept - an imagined body-care brand with a line of sugar scrubs in three variants: aloe vera and mint, passion fruit and lavender, apricot kernel and mango butter. The task was to design a label that feels fresh and handmade, while all three still read as one recognisable line.
A shared layout holds the series together, and watercolour strokes with hand-painted ingredients give each variant its own character. The label is planned as transparent, so the colour of the scrub itself does the work of telling the variants apart.
- Typography
- A serif „Sugar Scrub“ title with the ingredients set underneath, legible over colour.
- Color
- Mint green, purple and orange, supported by the colour of the product itself.
- Illustration
- Watercolour strokes behind the title and watercolour ingredients (aloe and mint, passion fruit and lavender, apricot and mango).
- Label
- Planned as a transparent label, so the content's colour shows, with a matching round lid sticker for each variant.
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